Thursday, October 7, 2010

3 myths about selling online

Knowing how to create an online listing with curb appeal is critical, but so is avoiding the 3 big mistakes most sellers make...

Online Real Estate Myth #1:  List it and the buyers will come.

Think of your listing like a TV show, sure it may be on the air but without promotion no one will see it and you'll get canceled before the first season is over.  There are lots of places online your listing can be seen, make sure you show up on the biggest ones to ensure that you get the most visibility.  These include Owners, Google, Realtor.com, your local MLS, MSN, Trulia, and even Craigslist.  If you don't show up you cannot sell.

Online Real Estate Myth #2:  Just add photos and you're done

No question photos are critical. They catch buyers eye and show your house at its best, but the most over looked part of an online listing is the description.   It buyers are planning to buy from an Owner; they want to make sure they are dealing with someone who will be easy, reasonable and professional.  - While most sellers know to describe their home well, they forget to sell themselves and let buyers know it is easy to contact them.  So make sure to put buyers at easy by communicating you're happy to work with them, show the house any time and willing to assist in any way.

Myth #3:  Avoid all brokers

Some "By Owner" sellers get it in their head that if they are going to sell by owner they will avoid dealing with any real estate agents.  The truth is if you want to sell for the best price this is a foolish assumption.  Sure there are some possible independent buyers out there and any offer they make will be free of commissions, but maybe the right buyer for you, the one who really wants what your home offers, is represented by a broker.  In this case this buyer is most willing to pay what you are asking.  
This final myth is so powerful it is worth explaining another way, the goal for most sellers is to get the best price within a reasonable time frame.   How you get that price shouldn't matter, in other words calculate the net price you'll get after commissions and take the best offer.  When you look at it this way it makes sense to get as many offers as possible including those from buyers with brokers to give you the most options in this market.